As with your other new year’s resolutions, the beginning of 2016 is a good time to pause and take a look at your district’s social media strategies and tactics and see where you can improve.
Here are a few of the 2016 social media resolutions for my district:
- Refreshing our social media profiles and making sure profile bios, cover images and other profile information are fresh and up-to-date
- Developing a School PR Liaison program to launch in September
- Empowering, training and coaching more staff to use social media to share good news and stories directly to the community. We will do this via drop-in training sessions and a social media tips series in our employee newsletter.
- Committing to tracking our analytics, especially engagement rates, on a weekly basis
- Posting more frequently on Facebook (at least eight times a week)
Some good resolutions you may consider:
- Livestreaming, via Periscope or Facebook Live (when it is released for all pages)
- Using a content calendar
- Adding more visuals to your posts
- Exploring a social media platform your district isn’t yet using. (How about Instagram or Pinterest?) Or, try out a feature in a platform you’re already using (i.e. Facebook Groups)
Finally, some professional resolutions for my school PR colleagues:
- Use and watch the #SchoolPR hashtag on Twitter to keep the conversation and learning going throughout 2016 (Thanks to Jason Wheeler for this and the following reminder).
- Find and follow your school PR colleagues on Twitter. One place to start is the School PR Twitter list I have curated.
- Participate in #K12PRchat every other Tuesday at 7 p.m. ET. Previous chats have discussed branding, leadership and legal communications. Keep an eye out for new chats starting up in 2016.
What goals and resolutions do you have for 2016?