Social Media Resolutions for 2016

As with your other new year’s resolutions, the beginning of 2016 is a good time to pause and take a look at your district’s social media strategies and tactics and see where you can improve.

Here are a few of the 2016 social media resolutions for my district:

  • Refreshing our social media profiles and making sure profile bios, cover images and other profile information are fresh and up-to-date
  • Developing a School PR Liaison program to launch in September
  • Empowering, training and coaching more staff to use social media to share good news and stories directly to the community. We will do this via drop-in training sessions and a social media tips series in our employee newsletter.
  • Committing to tracking our analytics, especially engagement rates, on a weekly basis
  • Posting more frequently on Facebook (at least eight times a week)

Some good resolutions you may consider:

Finally, some professional resolutions for my school PR colleagues:

  • Use and watch the #SchoolPR hashtag on Twitter to keep the conversation and learning going throughout 2016 (Thanks to Jason Wheeler for this and the following reminder).
  • Find and follow your school PR colleagues on Twitter. One place to start is the School PR Twitter list I have curated.
  • Participate in #K12PRchat every other Tuesday at 7 p.m. ET. Previous chats have discussed branding, leadership and legal communications. Keep an eye out for new chats starting up in 2016.

What goals and resolutions do you have for 2016?

2 Replies to “Social Media Resolutions for 2016”

  1. This year’s social media resolution in my busy one-person office: an annual content/editorial schedule. Can’t wait to have this in place!

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