Social Media Resolutions for 2016

As with your other new year’s resolutions, the beginning of 2016 is a good time to pause and take a look at your district’s social media strategies and tactics and see where you can improve.

Here are a few of the 2016 social media resolutions for my district:

  • Refreshing our social media profiles and making sure profile bios, cover images and other profile information are fresh and up-to-date
  • Developing a School PR Liaison program to launch in September
  • Empowering, training and coaching more staff to use social media to share good news and stories directly to the community. We will do this via drop-in training sessions and a social media tips series in our employee newsletter.
  • Committing to tracking our analytics, especially engagement rates, on a weekly basis
  • Posting more frequently on Facebook (at least eight times a week)

Some good resolutions you may consider:

Finally, some professional resolutions for my school PR colleagues:

  • Use and watch the #SchoolPR hashtag on Twitter to keep the conversation and learning going throughout 2016 (Thanks to Jason Wheeler for this and the following reminder).
  • Find and follow your school PR colleagues on Twitter. One place to start is the School PR Twitter list I have curated.
  • Participate in #K12PRchat every other Tuesday at 7 p.m. ET. Previous chats have discussed branding, leadership and legal communications. Keep an eye out for new chats starting up in 2016.

What goals and resolutions do you have for 2016?

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This entry was posted in Facebook, Instagram, Pinterest, Social Media, Twitter and tagged , , , , , , by Delaina McCormack. Bookmark the permalink.

About Delaina McCormack

I am currently a Communications Specialist with Alexandria City Public Schools in the metro Washington, D.C. area. I earned a degree in graphic design from Arizona State University and immediately began working with the Tempe Union High School District and later the Tempe Elementary School District, where my team earned an NSPRA Gold Medallion. On my third day of work I was introduced to the Arizona School Public Relations Association, where great folks like Gary Aungst, Jim Cummings and many others hooked me to the world of school PR, and it's been my passion ever since. Within my role I like to specialize in digital design, email coding, social media, website content, marketing and sometimes photography. I'm an unabashed geek, social media explorer and school PR advocate.

2 thoughts on “Social Media Resolutions for 2016

  1. This year’s social media resolution in my busy one-person office: an annual content/editorial schedule. Can’t wait to have this in place!

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