As we’ve gone from Web 1.0 to Web 2.0 to Web whatever, it’s been a struggle to keep up with the latest technology platform guidelines. Some of you may remember when screen resolutions exploded to 640 x 480 and the limited color palette blossomed from 16 colors to 256 and we wondered who would ever need more colors. Now, screen resolution and color choices appear to go on without end.
We were also told that we needed a mobile version of our website. Then . . . forget having a separate mobile site, but spend your resources on a responsive site, if you have the time and money. Responsive design was a progressive nicety, but not necessarily a necessity. And, it wasn’t even a concern when it came to email.
Today, mobile devices seem to have taken over the Web and the world. If your school regularly uses email blasts to communicate with your students and patrons, here’s some important news:
- Fifty-seven percent of email messages are opened on mobile devices.
- More frighteningly, 75 percent of users will likely delete a message that doesn’t render correctly on their mobile device.
How can you make sure your messages are getting through to the mobile throngs? Many of the larger email service platforms (and blogging tools, like WordPress) include templates designed for mobile devices along with mobile previewers. Taking the time to use these tools can save some missteps and heartache.
Before you hit the send button, make sure you sneak a mobile peek.