Mobile-friendly: more than just a good idea

As we’ve gone from Web 1.0 to Web 2.0 to Web whatever, it’s been a struggle to keep up with the latest technology platform guidelines. Some of you may remember when screen resolutions exploded to 640 x 480 and the limited color palette blossomed from 16 colors to 256 and we wondered who would ever need more colors. Now, screen resolution and color choices appear to go on without end.

We were also told that we needed a mobile version of our website. Then . . . forget having a separate mobile site, but spend your resources on a responsive site, if you have the time and money. Responsive design was a progressive nicety, but not necessarily a necessity. And, it wasn’t even a concern when it came to email.

Today, mobile devices seem to have taken over the Web and the world. If your school regularly uses email blasts to communicate with your students and patrons, here’s some important news:

How can you make sure your messages are getting through to the mobile throngs? Many of the larger email service platforms (and blogging tools, like WordPress) include templates designed for mobile devices along with mobile previewers. Taking the time to use these tools can save some missteps and heartache.

Before you hit the send button, make sure you sneak a mobile peek.

 

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This entry was posted in Social Media by Ken Koch, APR. Bookmark the permalink.

About Ken Koch, APR

Ken Koch is Director of Marketing and Communications at Francis Tuttle Technology Center in Oklahoma City. Prior to joining Oklahoma's CareerTech system in 2002, Ken's career stops included: corporate theater; presentation production and staging; broadcasting; photojournalism; and cow punching.

3 thoughts on “Mobile-friendly: more than just a good idea

  1. This is so true, Ken. I subscribe to a monthly newsletter from a leader at my alma mater. His email is not mobile friendly. The print is so small on my smartphone that it’s not worth the hassle–even if I turn my phone to a landscape aspect. If I open it on my phone, it usually gets deleted. If I happen to open it on my desktop, I’ll read it. I sent him an email about it months ago, but apparently it has fallen on deaf ears. Maybe I should forward him this blog post!

  2. So true — thank you for this post. It raises an important (if not slightly awkward) question about companies that specialize in mass e-mail services for K12 clients. We need these features!

  3. YES! Which is why I said no to those K12 companies for email, and yes to Mailchimp, a standard for small businesses.

    If you don’t have the specialized skills to code a mobile responsive email (and believe me, it’s highly specialized), then get out of Dreamweaver and Outlook and let a good email marketing platform do it for you. And if the platform doesn’t have a built in feature that shows you how the email looks in every platform, browser, and mobile screen, then get yourself a subscription to Litmus.com or EmailOnAcid.com and do some testing.

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