Facebook, now 12 years old, doesn’t lack when it comes to options and settings to toggle. It seems that each time I log on, a feature has been added, moved or has completely disappeared, often without explanation.
Posts in Multiple Languages
Facebook now gives you the ability to write a post in more than one language simultaneously. Each person who has liked your page will see the post in their timeline only in the language they have chosen for Facebook.
However, this option has to be turned on manually in the Settings area (https://www.facebook.com/%5Byourpage%5D/settings) for each page you own.
Each Facebook Page can feature other pages that it has liked. These will show under the Liked by This Page section in the left-hand column on the page. This is one way, for example, for a high school page to promote the pages of its feeder schools.
These featured pages can be selected by first liking them as your page, then going to the Featured tab in the Settings area (https://www.facebook.com/%5Byourpage%5D/settings/?tab=featured).
Over the last two years I’ve noticed many unclaimed place pages for our schools, some of them with hundreds of likes and check-ins. Little by little, I have claimed them and used the merge pages feature to roll them in with the official school pages. All check-ins and likes are combined with the official page.
Suggest Page to Email Contacts
This option seems to be available only to pages with a few likes who need a boost. While on your page, click the three dots button over the cover image and select “Suggest Page.”
A panel will pop up where you can upload email addresses. Facebook will see if any of those addresses match the email addresses of its users, and show those users a suggestion to like your page.
This is a free alternative to Facebook Ads and is a good option for new pages trying to boost likes.
Are there any hidden gems you’ve found in Facebook?