The power of student-led social media campaigns

We’ve all seen the damage cyber-bullying can do, including suicide. In some states, schools have a legal responsibility to address it. The big question is how to do that effectively. Student leaders at Gladstone High schooled me on this recently when they tacked the issue head-on through a student-led social media campaign. Expanding on last …

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Donkey Basketball: A Case Study in Monitoring Your Social Media

When a student tweeted at my district about a fundraiser her school's student council had planned, I followed our procedures and forwarded her message along to the principal. She was concerned that the donkey basketball game her classmates were putting on would include animal abuse. The principal went to the student council and started a conversation with …

Anyone Surprised?

In a move widely expected, the AP Stylebook has announced that, as of June 1, the 2016 Stylebook will lowercase internet and web. How does this affect you? That all depends on whether your district follows AP Style, Chicago Manual of Style or any other style guide at all. Choosing and adopting a style guide …