The power of student-led social media campaigns

We’ve all seen the damage cyber-bullying can do, including suicide. In some states, schools have a legal responsibility to address it. The big question is how to do that effectively. Student leaders at Gladstone High schooled me on this recently when they tacked the issue head-on through a student-led social media campaign. Expanding on last …

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Live from Facebook: Your video!

Facebook leaders surprised the world by announcing on April 6 that live video had been made available in all Facebook pages groups. Cue the applause -- and every conceivable emoji -- as social media managers let that big news soak in. Facebook isn't the first to offer live stream video. Periscope and Meerkat hit the …

Donkey Basketball: A Case Study in Monitoring Your Social Media

When a student tweeted at my district about a fundraiser her school's student council had planned, I followed our procedures and forwarded her message along to the principal. She was concerned that the donkey basketball game her classmates were putting on would include animal abuse. The principal went to the student council and started a conversation with …

Anyone Surprised?

In a move widely expected, the AP Stylebook has announced that, as of June 1, the 2016 Stylebook will lowercase internet and web. How does this affect you? That all depends on whether your district follows AP Style, Chicago Manual of Style or any other style guide at all. Choosing and adopting a style guide …