Donkey Basketball: A Case Study in Monitoring Your Social Media

donkeyWhen a student tweeted at my district about a fundraiser her school’s student council had planned, I followed our procedures and forwarded her message along to the principal.

She was concerned that the donkey basketball game her classmates were putting on would include animal abuse.

The principal went to the student council and started a conversation with its members about how to handle this feedback.

By the time the student and her mother decided to go to one of the local TV stations, the student council had already had a chance to discuss the issue.

I was able to share with the reporter that the students had listened to their classmates’ feedback and decided not to hold this fundraiser, and they planned to evaluate how they select fundraisers in the future.

Keeping a watchful eye on social media helped us get ahead of this situation, so we didn’t hear about it first from the reporter.

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This entry was posted in Monitoring, Social Media, Twitter by Nicole Kirby, APR. Bookmark the permalink.

About Nicole Kirby, APR

Nicole Kirby, APR is the director of communication services for the Park Hill School District in Kansas City, Mo. She is a past NSPRA vice president for the South Central region and a past MOSPRA president. She was named one of NSPRA's Learning and Liberty Legacy Leaders, and she received the NSPRA Frontrunner Award and the MOSPRA Professional of the Year Award.

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