The power of student-led social media campaigns

We’ve all seen the damage cyber-bullying can do, including suicide. In some states, schools have a legal responsibility to address it. The big question is how to do that effectively.

Student leaders at Gladstone High schooled me on this recently when they tacked the issue head-on through a student-led social media campaign. Expanding on last year’s effort – a Twitter compliments page that drew local news media attention – they planned Unity Week.

Each day of the week-long celebration had a special theme. For example, on “Sweet Tweet Tuesday,” students sent positive tweets complimenting others. On “Whatcha Know Wednesday,” they posed for selfies posing with someone they didn’t know well, including a fascinating fact they discovered about that person (“Did you know Ms. Schuberg ran a radio station in college?”).

One day during lunch, kids competed in the Selfie Challenge: a prize was awarded to the student who posted the most selfies, each with a different classmate or school staffer.

The celebration culminated with Blue Friday, when students wore blue to show school-wide unity against bullying. An assembly that day included elementary school students performing a skit celebrating diversity and a skit by Gladstone High students about the importance of being a positive influence on others.

The whole week showcased the fun of being positive on social media, while reminding kids of the harm cyberbullying can do. More than 200 students signed a pledge against cyberbullying, and an additional 125 students pledged to fight name-calling.

Gladstone High has worked hard to build a positive, inclusive culture, and this social media campaign was just one piece of a year-long effort by student leaders. What made it fun and effective was that the campaign was planned and run by students, who understand the power of social media better than any other generation.

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