As a school leader, you well know that data informs our decision making on behalf of students. In a digital age, this data can be used to garner support and explain the decision-making rationale for school or system initiatives. But how do you make the data digestible on a social platform—especially when it comes to a multi-sheet Excel spreadsheet, volumes of academic data and other reports?
It’s not like you would want to tweet an invitation to read a 140-page report in 140 characters. And who would want to read it on a mobile device? Probably only a handful who were directly involved in its creation. Making your data digestible goes a long way toward promoting transparency for your district.
Draw stakeholders into your data by:
- Highlighting key points from your report;
- Using qualitative responses to share stakeholder opinions;
- Illustrating data points with charts and graphs; or
- Closing the loop on stakeholder engagement efforts by touting how you used feedback to inform your decision making.
It’s no secret you can get higher engagement when you use infographics to share those data points. But take your work to the next level by carefully crafting posts to drive people back to the report itself or to re-engage stakeholders for more feedback.
Since many school PR practitioners are one-person shops, we must be creative in the way we tell our stories using data, especially if time and budget are a concern.
Even if you are not proficient in graphic arts, free online tools make the task a snap; get professional-looking results in a matter of minutes using your system’s color palate and branding!
In this day and age, making data digestible is easy!