What could be more appropriate to get summer underway than a reading list?
Whether you’ve been a PR pro in education for a long time or just a few short months, you can certainly remember taking home the summer reading list on the last day of school. Those lists were meant to keep your literacy edge sharp through the dog days and get you ready for the challenges of a new grade.
The real test was whether you would actually read over the entire summer or just cram all of that reading into the last ten days before school resumed.
This list, though, can start the summer without the threat of a Labor Day deadline. The topics covered will serve you well throughout the year . . . if you finish these books before school starts again, all the better.
Embracing Social Media, by Kristin Magette, APR (a fellow contributor on this blog)
A great beginning for those who are just dipping a toe in the social media water for their district. Kristin is a leading light in this field and her book reflects that. It’s filled with tips on developing policies and managing the workflow needed to preserve your sanity while working with social media.
LinkedIn Success, by Wayne Breitbarth
I’ve had the opportunity to attend Wayne’s presentation, which moves along at such a quick pace and with such enthusiasm that his book is vital to implementing his techniques. If you’re considering using LinkedIn as a channel for business and community connections, this book can show you how to get the most out of the free, basic account.
The Art of Social Media, by Guy Kawasaki and Peg Fitzpatrick
Guy Kawasaki is one of the best known and most prolific users of social media and much of his output is powered by Peg Fitzpatrick. There are hundreds of tips in this book that are more than philosophical; they are practical. Even though it was published in 2014 (an eon ago in social media terms) there are still plenty of great best practices that can be employed today.
Why Social Media Matters, by Kitty Porterfield and Meg Carnes
If you haven’t been fortunate enough to attend an NSPRA Seminar workshop presented by Kitty or Meg, reading their book is the next best thing to sitting at the feet of the sages. The book is less about the nuts and bolts of how to use social media than it is about the why your district should be on social media and what you should be saying.
The New Rules of Marketing & PR, by David Meerman Scott
Are you familiar with the term “newsjacking”? Neither was I until I read this book. Google “Oreo Superbowl tweet” and you’ll find out what this new-millennium concept looks like. Plus, you’ll learn plenty more from this 400+ page handbook that will give you insights into how the biggest companies and brightest practitioners are making the most of social media.