Social Media Campaigns for Employee Recognition and Engagement

One reason school districts have embraced social media is the opportunity it gives to connect with our various stakeholders, most notably parents and community leaders. However, there is an often-overlooked stakeholder group that doesn’t get the attention it deserves, even though it is considered to be the most important group of all – our employees!

Sure, we post lots of great things about our teachers and administrators. But how often have we stopped to consider the contributions of our support personnel?  These employees serve such important roles in our schools and in the lives of students, from the bus driver who provides the first smiling face a child sees in the morning to the custodian who waves goodbye to them in the afternoon. But many times their behind-the-scenes efforts are going unnoticed, because we aren’t telling their stories like we do for our teachers.

This year, I am honoring the efforts of these hard-working employees through a social media campaign highlighting our Support Person of the Year winners from each local school. Using Canva, I create graphics for Facebook, Twitter and Instagram that include photos of the employees along with short descriptions of how they are helping to shape the journey of students and fellow employees. The hashtag #journeyshaper ties back to our district’s tagline, “Prepared for the Journey,” which shows our district’s commitment to ensuring that both our students and staff are prepared for whatever journey awaits them.

The response from the support personnel has been great! Not only has it been an easy way to boost employee morale, but it has also provided new content for my social media pages and boosted engagement. This post about our central office winner received comments from other employees about how grateful they are for Kristy’s support and assistance and generated an organic reach of 3,150!






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