Let’s Get Engaged!

Let's face it: any  PR pro working on social media projects is after the brass ring: engagement. (If you're not, you should be!) Simply put, engagement is the connection made among social media users, whether it is likes, shares or comments. No matter how great your news, if it doesn't get eyeballs, it's not getting out. …

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Are you social on social media?

I once heard it said that a website is your living room, and social media is more like the kitchen or backyard. And because I can't pass up a good mullet analogy, I think of it as business in the front, party in the back. Social media isn't just another website or newsletter -- it's …