Crossposting Videos on Multiple Facebook Pages

If you’ve happened to wander into the Settings area of your Facebook Page in the past few months, you may have noticed a new setting called “Crossposting.” If you have multiple Facebook pages or work with others who run pages in your district, crossposting is a great way to share video content and the analytics that go with it.

Say that the high school posts a video to their Facebook page of the choir performing at a high profile event. If it’s something you want followers of the district’s page to see, crossposting gives you the ability to do it without having to re-upload the video or merely share the original post.

To get started, each page has to give mutual permission for crossposting:

  1. Visit the Settings > Crossposting area for your Facebook page (for example, the district page).
  2. Add the Facebook pages with which you would like to allow crossposting of videos (for example, school pages).
  3. For those pages you are a manager, go to the same Settings > Crossposting area and add the district page. The pages are now set up to crosspost.
  4. For pages you do not manage, you can send them a link to confirm the crossposting relationship. Click the chainlink button next to “This Page hasn’t added yours” and it will provide a link to send to the page’s manager.

Crossposting videos

  1. Next time you upload a video to a page, go to the Crossposting tab and turn on the other pages where you would like to allow the video to be crossposted. This does NOT automatically post the video to those pages, but rather gives the ability for those pages to post the video later. This will also send a notification to the other pages that they have a video available for crossposting.
  2. Go to the Publishing Tools > Videos You Can Crosspost area for the page on which you want to crosspost. You will now see the video you just uploaded. Add a checkmark next to the video and under Actions, choose “Create Post With This Video…”
  3. Feel free to add a completely different text for the post, and don’t forget to tag the original page, if appropriate.

Viewing Analytics

Managers of both pages will be able to see analytics for the video, and which posts the views are coming from.

Try this useful feature and see the Facebook Crossposted Videos Product Guide (PDF) for more information.

Engaging with students on snow days

It’s an issue for many districts across the country. As we previously have read and debated, a school district employee was fired partly due to how they responded to a student’s tweet about snow days. So do you engage and how do you engage with students on Twitter?

Prior to 2016, we had students talking to us at Parkway about snow days online, but we never really engaged in the conversation. That changed last year, and we saw massive gains in the number of impressions (327,400 vs. 113,400), engagement rate (5.4 percent vs. 3 percent) and followers (750 new followers) on our Twitter account during just a few weeks in the winter. But these aren’t just numbers for numbers sake. These are our kids. They matter to us.

We realized that there’s an opportunity — to listen and to talk. If your students are talking to you, do you ignore comments? Or do you engage with them while using the moment as a digital citizenship teaching experience? If students know that you’re actively listening to them and respond in a relatable way, that builds trust. Perhaps nothing is more important in our profession than building trust, especially with kids.

As we plan for winter communications, we face an opportunity during these moments to engage our student audience. We have a snow-day communications plan that includes:

  • Replying to student tweets in a fun and engaging way that they would respond to.
  • Getting ahead of the “Twitter storm” by tweeting out closings and cancellations on Twitter BEFORE announcing them via phone call, text or other methods.
  • Using anything that goes what we consider too far as an opportunity to teach kids about digital citizenship.

The opportunity is staring right at us. Students want to know we care and that we are here for them. There’s no better time to do that than meeting them where they’re already living every day.


How far should you take the humor in your district’s social media?

Recently, several districts made national news for their reactions on Twitter to students campaigning for a snow day:

The common guidance is to have a conversational, humorous tone in your social media, when appropriate.

But where is the line for what is appropriate?

In my district, although we’ve been tempted to return snarky tweets with equal snark, we always resist the urge. If we respond, it is always with a business-like tone. On the other hand, our feeds are not as fun as other districts’.

Where do you think the line for social-media propriety lands?