Recently, several districts made national news for their reactions on Twitter to students campaigning for a snow day:
- There was the Georgia district that responded to the usual flood of tweets asking for a snow day with humorous responses.
- And there was the social media coordinator who found herself fired because of her tweet teasing a student for his spelling.
The common guidance is to have a conversational, humorous tone in your social media, when appropriate.
But where is the line for what is appropriate?
In my district, although we’ve been tempted to return snarky tweets with equal snark, we always resist the urge. If we respond, it is always with a business-like tone. On the other hand, our feeds are not as fun as other districts’.
Where do you think the line for social-media propriety lands?