How far should you take the humor in your district’s social media?

Recently, several districts made national news for their reactions on Twitter to students campaigning for a snow day:

The common guidance is to have a conversational, humorous tone in your social media, when appropriate.

But where is the line for what is appropriate?

In my district, although we’ve been tempted to return snarky tweets with equal snark, we always resist the urge. If we respond, it is always with a business-like tone. On the other hand, our feeds are not as fun as other districts’.

Where do you think the line for social-media propriety lands?

12 Replies to “How far should you take the humor in your district’s social media?”

  1. Know your community…and proceed with extreme caution. You are representing your community and district not your comedy career. My biggest fear would be engaging in snarky remarks…then the weather turn unexpectedly worse and something horrible like a bus accident occur…and I’m on the record for being “snarky” about the whole process. But again…know your community.

    1. Completely agree. The safety angle is a big reason we haven’t even used a light tone for our original snow-day announcements, let alone respond to students.

  2. While I appreciate that injecting humor into the conversation has increased readership for some districts, we choose to keep it strictly business and avoid any possible misinterpretation.

  3. Well, I’m new here, so I err on the side of caution. But I like the idea of injecting humor, and I’m glad these cases came before me so I can learn from them. (Although I’m sad for the offended student and the person who lost her job.)

  4. There’s nothing wrong with being conversational in tone. However, the advice your mama gave you when you were growing up still stands: watch your tone.

  5. It’s sad when NSPRA perpetuates a rumor, particularly about action taken by a member district. As professionals, we should all know that our school districts cannot defend ourselves in personnel matters. I’d like to think that at least our Association would treat its member PR professionals with presumed good judgment and respect. Those who choose to give greater weight to statements from former employees risk feeding into a rumor mill that can damage our shared mission.

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