Using Facebook to respond to your district’s patrons

On my district's Facebook page, there is a little badge that sometimes turns green and sometimes does not, depending on how quickly we respond to questions and comments from our patrons. The badge itself is not an incentive, because we don't have the staffing to try to beat Facebook's target of responding to each message …

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Reactions Now Weighted More in Facebook Algorithm

Many of us have become accustomed to the Facebook reactions that began rolling out last year. In late February 2017, Facebook completed the rollout, ensuring that users worldwide could now use reactions. For those unfamiliar with reactions – Facebook users can hold their cursor over the like button and then select from like, love, haha, …

The Numbers Don’t Lie

By now, you have no doubt read many tips about how often you should be posting on social media, which days are best for posting, and what time of day is ideal for posts. While consistency, frequency and timing are important, I'll suggest that content continues to be king. Creating and posting and creating and …