One-Day Social Media Campaign Success

When I started my job as the first public relations supervisor for my school district, the first thing I did was turn to the experts for advice! One piece of advice came from Barry Gaston award winner Nez Calhoun, who has practiced school PR in Alabama for more than 40 years. “The Duchess,” as we …

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The Power of “Thanks”

“Always show more kindness than necessary, because the person receiving it needs it more than you will ever know.” - Colin Powell When contemplating an awards program for our growing use of social media throughout the Howard-Suamico School District (Green Bay, Wis.) one of our teachers suggested a simpler approach: “I don’t want an award; …