Searching for Cassandra

Cassandra’s curse doesn’t have to be yours: knowing what’s around the corner can give you the proof you need to protect your credibility.

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Same As It Ever Was

Even as technology marches on (along with its cousin, time), much of a school PR pro’s day is still spent doing hands-on work projects . . . planning, writing, organizing, meeting, editing and creating. Not quite a year ago, the fine folks over at capterra put together a great list of tools for content marketers to have in …