Same As It Ever Was

Even as technology marches on (along with its cousin, time), much of a school PR pro’s day is still spent doing hands-on work projects . . . planning, writing, organizing, meeting, editing and creating.

Not quite a year ago, the fine folks over at capterra put together a great list of tools for content marketers to have in their box. And yes, if you are writing for a newsletter or blog or website for your district, you are a content marketer. Any tools or techniques that can simplify necessary work are always welcome, and here are a few. Take time to look at the full article and you’re sure to find some gems.

If your workflow needs some help, Google Calendar is ideal for managing an editorial calendar for your social media posting routines, especially if you want to share a calendar with a team. Trello is like a digital bulletin board, letting you arrange and rearrange virtual index cards for component pieces of a project. By moving them along in the production process, you can practice what’s known as visual manufacturing and have a quick glance of where you stand.

A shared document is key to collaborative work, and Google Drive (formerly Google Docs and Google Apps) does sharing better than anyone. If you’re constantly shipping drafts back and forth between writer and editor, Google Drive is the way to go. The capability to show edits by author, revert back to historical versions, and restrict writing rights only scratch the surface of what this program can do. And it’s a much safer place to create documents. As my fellow authors of this blog might attest, WordPress is a wee bit flaky sometimes and you can easily lose your work.

The blog article also touches on SEO, promotion, and image creation as it suggests other free tools that are available to the content marketer. Check them out, because after all, you are a content marketer too.

One Reply to “Same As It Ever Was”

  1. Great suggestions, Ken. The editorial calendar is something I have not routinely done for anything, let alone social media. It’s something I intended to do this year for my known writing and publication projects (yes, we still do some hard copy stuff around here). July 1 gives me another starting point to plan this right for the coming academic year. Thanks for the post.

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