Searching for Cassandra

As the school year comes to a close for many of us, it’s often a time to reflect on the things that have happened. I can’t help but think back to my school days.

Image result for copyright free cassandra greek myth

Cassandra by Evelyn De Morgan,  1898. where my curiosity was sparked by Greek mythology.

According to myth, Cassandra was given the gift of foretelling the future, but in a twist of fate, she was cursed with no one believing her.

While you may not have Cassandra’s gift, you likely have tools at your disposal that can help you foretell possible social media crisis.

Many of us are already using social media monitoring services, but sometimes there are items the monitoring just doesn’t catch. When’s the last time you just typed your organization’s name (or another key term) in the Facebook or Twitter search tool to see what pops up?

I do this from time to time, and on Facebook, I narrow my search to the city in which I live to see what our community is really saying.

A disengaged parent, student or employee may be negatively posting about your organization without you realizing it. The more sensational, the faster it seems to travel when you consider the reach of said post.

Never heard of this? It’s because you weren’t supposed to. If this is being done on Twitter, it’s called a subtweet.

subtweet

Either way, it can be damaging to your organization’s brand.

This simple search can help you see a crisis on the horizon, giving you time to alert leadership that trouble may be around the corner.

Cassandra’s curse doesn’t have to be yours. Knowing what’s around the corner can give you the proof you need to protect your credibility as a practitioner and the time to prepare social media crisis response.

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This entry was posted in Facebook, Monitoring, NSPRA, Social Media, Twitter and tagged by Lesley Bruinton, APR. Bookmark the permalink.

About Lesley Bruinton, APR

Lesley Bruinton can usually be found brainstorming and selling a big idea, much to the chagrin of those around her who know it will be a lot of work, but a lot of fun! Her ideas come as quickly as her rapid-fire typing skills. Bruinton is a nationally award-winning, Accredited in Public Relations practitioner with more than a decade of experience in both television journalism and public relations. She is presently the Public Relations Coordinator for the Tuscaloosa (Alabama) City Schools, serving more that 10,000 students in grades Pre-K through 12. She is currently the Alabama School Public Relations Association​ president. Honors include being named a 2014 NSPRA "35 Under 35" (which she just crept in under the wire), a 2015 NSPRA Frontrunner for the Southeast region and a 2016 NSPRA Gold Medallion recipient.

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