See You at the Social #SchoolPR Sessions In San Antonio!

It's almost here! The NSPRA seminar in San Antonio is just a few days away, and you'll be able to learn from our nation's best experts on using social media in school PR. Check out some of these sessions! Saturday, July 8 (pre-seminar workshops): Carla Pereira, APR: "Up Your #SchoolPR Social Media Game: Build Transparency and …

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On Facebook, Less May Be More

A recent blog post from the pros at Buffer confirmed for me what I had been suspecting for a year or two: post too much on Facebook, and your content will reach fewer people. In a nutshell, Buffer decided to cut their Facebook posting frequency in half, and after six months their post reach more …