Self Care: Social Media Manager Edition

Managing social media is a roller coaster full of climbs, free falls and loop-de-loops. And if there's one thing I've learned after a few years on this ride, it's that the ups and downs take a toll. Off-hand, it would seem like bad news would take the greatest toll -- the inevitable anger, shame, blame …

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Making the Most of Mini-Messages on a Mobile Platform

The use of mobile devices shows no sign of slowing down: the number of global users of mobile devices surpassed desktop users in 2014 and keeps growing; in 2015, 66 percent of all U.S. email was opened or read on a mobile device. For school PR practitioners, this means we need to pay special attention …