Changes to the Facebook newsfeed

We always take chances when using social media platforms because we know algorithms and rules change. When Facebook announces changes to the newsfeed, it could completely change what we might do. Well, Facebook recently announced new guidelines for publishers on news feeds. There are three guiding principles: Principle 1: People on Facebook value content that’s …

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Finding your voice

Social media is an expression of your district’s brand. How you communicate that brand needs to be consistent with your district’s values. When you unlock your brand, you find your voice. Like my two-year-old son, who’s learning to string words together in sentences and understanding how to communicate with mom and dad, a school PR …

Building your Twitter following has nothing to do with numbers

It excites me to see schools embracing and maximizing the power of social media. I have seen a total shift in mindset in school districts, from complete fear and avoidance to total acceptance and domination of Twitter feeds with awesomeness! In my current role of marketing schools and helping them tell their stories, one of …