Have you ever learned a work hack and thought, “Why haven’t I done this before?”
This is exactly what happened to me recently! Part of my environmental scanning of my school system includes monitoring how its name is used, particularly on Facebook, where many parents gravitate for information.
When a dust-up occurs on social media that you fear is reaching critical mass (and believe me, it will), it is important to be aware of the conversation going on, even if you cannot be part of it. Especially if you don’t want to be part of it.
Try using the Facebook “save” feature — the same feature you use to save an item to read later. Just click on the three dots and select “save.” When the drop-down menu appears, select “create collection,” which you may want to name after your school system, and add that post to the collection.
This is a great way to keep tabs on hot-button issues or a local news story shared to this platform. Note: this only works with posts your account can see, including those in your personal network as well as those publicly posted to Facebook.
This method of archiving key content will allow you to set notifications so you can see when new comments have been added. Additionally, due to the viral nature of social media content and rapidly moving feeds, you will always be able to find the original post just by clicking on your save tab, instead of scrolling and scrolling and scrolling.