Facebook changes everything again, but you don’t have to

As social media managers in our districts, it sometimes seems like we constantly fight with Facebook in order to create content that gets more likes, shares and comments. When you're on Facebook, you have to play by their rules, and it could get frustrating when you aren't sure how important Facebook views certain content for placement in …

School PR, trauma, and social media: When it’s just too much

School PR pros may not be paramedics, victim services or law enforcement, but we’re among the growing list of professionals who could be affected by vicarious trauma, compassion fatigue and burnout. We’re among the first to respond in our districts. We work with senior officials, social workers, police and administrators to support staff and family …