We started using Instagram in my district in 2013, but we quickly found it was effective at engaging only a few middle-school students. So we let our account lie dormant for a while.
As the audience for this platform aged and Facebook purchased and upgraded it, we saw more and more adults joining Instagram, so we decided to give it another shot this year.
Samantha Fitzgerald, a communication specialist on my team, has been posting content on our account since September, and our engagement is much better than the first go-round.
And because it’s now integrated with Facebook, we can review and respond to our Instagram interactions from our district Facebook account.
One of Instagram’s new additions, a SnapChat ripoff called Stories, has provided us with a good summer content tactic: Samantha has been running Instagram takeovers at each of our summer school locations, and it’s capturing the attention of students and adults alike.
Our Missouri neighbor, Derek Duncan, has used Instagram in Parkway. How are you using this platform for your district?