One-Day Social Media Campaign Success

When I started my job as the first public relations supervisor for my school district, the first thing I did was turn to the experts for advice! One piece of advice came from Barry Gaston award winner Nez Calhoun, who has practiced school PR in Alabama for more than 40 years. “The Duchess,” as we …

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Social Media Campaigns for Employee Recognition and Engagement

One reason school districts have embraced social media is the opportunity it gives to connect with our various stakeholders, most notably parents and community leaders. However, there is an often-overlooked stakeholder group that doesn't get the attention it deserves, even though it is considered to be the most important group of all - our employees! …