On Facebook, Less May Be More

A recent blog post from the pros at Buffer confirmed for me what I had been suspecting for a year or two: post too much on Facebook, and your content will reach fewer people. In a nutshell, Buffer decided to cut their Facebook posting frequency in half, and after six months their post reach more …


Crossposting Videos on Multiple Facebook Pages

If you have multiple Facebook pages or work with others who run pages in your district, crossposting is a great way to share video content and the analytics that go with it.

Top Tools for Twitter Chats

Whether you're hosting a Twitter chat for your district, or joining a conversation for your own professional development, there are tools that will do the job much better than the Twitter website or app. Here is a list of the best Twitter chat tools out there.

Amplify Your Communications Reach with School PR Liaisons

A small school communications office can't be everywhere, telling every story. That's why I believe the future of our roles will involve a lot more training, coaching and empowering others in our districts to tell their own stories. That's exactly what the communications team at Arlington Public Schools (APS) in Arlington, Virginia has done with …