Become a Twitter Power User and Ditch the Official Twitter App

If you're a social media power user, you know that the most efficient way to monitor Twitter is by organizing those you follow into Twitter lists.You might also keep track of custom searches, including hashtags, via a columns-based interface like the Tweetdeck website. I've noticed, however, when I'm on the go and using my phone …

Keep your social media feeds fresh with crowdsourced content and Buffer

As school PR pros, we understand we can't cover every good story going on in our districts. The beauty of social media, however, is that everyone is now empowered as a broadcaster, and there are scores of school and district brand ambassadors out there sharing the good stories to their own followers. By tapping into …

Ditch Your Phone’s Camera: Quickly Share DSLR Photos on Twitter

There's something extra engaging about sharing photos of an event live on your Twitter feed. However, the tool you use to send those tweets — your phone — doesn't have the best possible camera or lens, especially if you're taking photos of quickly moving children in bad lighting. If you're lucky enough to have access …

Don’t Get Cut Off: Create Perfect Social Media Graphics With This Template

Have you ever been browsing your Twitter or Facebook feed and come across an image with its message cut off? Twitter and Facebook on a smartphone If you're creating graphics like this in order to attract people to your posts, (which is a good idea according to experts) it would be a shame and a …

Target Potential New Twitter Followers With This Trick

Do any of your schools run their own separate, official Twitter accounts? What about PTAs and student groups? It’s likely that the people who are interested in the schools and therefore follow those accounts would also be interested in information from the district level. But perhaps they don’t know your account exists. The trick is …