Five Ways to Keep School District Social Media Followers Engaged During the Summer

It is hard to believe the summer of 2016 is almost here. What happened to the 2015-2016 school year? You have worked hard to build your social media presence and audience throughout the school year. How do you keep that momentum going over the summer months? Below are a five tips and strategies to keep …

Update: Connecting with District Retirees through Facebook

Back in the fall 2013, the Ritenour School District started a private Facebook group for retired employees. After nearly three years, the page has proven to be an effective way to engage and correspond with some of the district’s most valuable communicators. In Ritenour, located in suburban St. Louis County, Mo., our retired employees are …

Practical Tips for Helping School Administrators Start a Social Media Account

This school year, as part of our strategic communications plan, we started Twitter accounts for several of our school administrators and counselors. Since it is the new year and many of us are getting reorganized and refreshed for the second half of the school year, I wanted to give you some practical tips we share …

Rediscovering Your District’s History through Video

This summer, our department received an interesting task from our human resources department. They asked us to create a video to encompass the history of our district for administrators and new employees. It seemed like a simple assignment, until we started doing research and writing a script for the history of a district that went all of the way …

Posting Strategically to Build Audience Reach and Interaction on Social Media

On a daily basis, our communications department tracks the data on our social media platforms. It is always interesting to listen to the discussions in our office regarding what we should post on Facebook and Twitter. Often, we take bets on what post is going to get the most “likes,” “shares” or “retweets” after it has …