The Surprising Benefits of Purchasing a Facebook Ad

In November 2012, our department conducted Ritenour School District’s annual community survey. We conduct a community survey on a semi-annual basis. During the years when we don’t conduct a survey, we use other data collection initiatives, like focus groups or community forums. Because the cost is dramatically lower, we decided to use an online survey …

Using YouTube to Promote Safety and Security in Schools

Like many districts across the nation, school safety and security has been the topic of conversation in our community for the past couple of months. We’ve sent letters to families, posted information on our website and provided talking points to all of our administrators, building leaders and key communicators about school safety. But we struggled …