Facebook changes everything again, but you don’t have to

As social media managers in our districts, it sometimes seems like we constantly fight with Facebook in order to create content that gets more likes, shares and comments. When you're on Facebook, you have to play by their rules, and it could get frustrating when you aren't sure how important Facebook views certain content for placement in …

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The rise of Instagram

When Facebook rolled out changes to its newsfeed algorithm that made Page content less relevant in the feed, we noticed an overall decrease in performance on Facebook. Analytics show that reach and engagement are both down. At the same time, we looked at our Instagram account, and while we have 15 times less followers, engagement …

Just breathe

As I sat in our family room on Christmas morning, I watched and listened to our three little girls unwrap gift after gift. I couldn’t help but see the excitement and joy in their eyes experiencing complete surprise as they unwrapped a new doll or art set. I needed to remind myself to stop and …