What do you teach? The school PR person as lead teacher

As school communicators and marketers, our jobs are many times separated from the day-to-day educational elements of the classroom. Dealing with the media, working with vendors, spending time in the community -- it can all feel so overwhelming. We sometimes forget the value in being the lead teacher on topics to do with social media, communications and …

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Grow professionally, network with social media

Social media as professional development sounds a bit tricky when you first consider it. We talk a lot in the education space about how to enrich teaching and learning with 21st-century tools, including social media ones. Most of the time, we’re talking about students, but these tools don’t have to be used just for students’ …