Time travel has always been dangled out there as a fantastic concept, but it never seemed to go just right. Intrepid explorers would wind up in the wrong century or their supposed ability to change history would have unforeseen consequences. Two of my favorite travelers were Mr. Peabody and Sherman. They used the Wayback Machine …
Making the Most of Mini-Messages on a Mobile Platform
The use of mobile devices shows no sign of slowing down: the number of global users of mobile devices surpassed desktop users in 2014 and keeps growing; in 2015, 66 percent of all U.S. email was opened or read on a mobile device. For school PR practitioners, this means we need to pay special attention …
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We Can All Use a Little Help
As you labor away, trying to come up with the perfect social media post that will be shared, liked, re-tweeted or just appropriated, do you ever feel like no one understands you? Does anybody really know what time it is . . . does anybody really care . . . about the Oxford comma or …
Same As It Ever Was
Even as technology marches on (along with its cousin, time), much of a school PR pro’s day is still spent doing hands-on work projects . . . planning, writing, organizing, meeting, editing and creating. Not quite a year ago, the fine folks over at capterra put together a great list of tools for content marketers to have in …
The Numbers Don’t Lie
By now, you have no doubt read many tips about how often you should be posting on social media, which days are best for posting, and what time of day is ideal for posts. While consistency, frequency and timing are important, I'll suggest that content continues to be king. Creating and posting and creating and …
Write the Right
Social media is all about technology. Ultimately though, it's the words and messages that really make the difference. To that end, here's some information that caught me by surprise that I think you'll find interesting. Words often look alike but have different meanings. Sound alike but have different spellings. Or look the same but sound …
Your Summer Reading List
What could be more appropriate to get summer underway than a reading list? Whether you've been a PR pro in education for a long time or just a few short months, you can certainly remember taking home the summer reading list on the last day of school. Those lists were meant to keep your literacy …
