Making the Most of Mini-Messages on a Mobile Platform

The use of mobile devices shows no sign of slowing down: the number of global users of mobile devices surpassed desktop users in 2014 and keeps growing; in 2015, 66 percent of all U.S. email was opened or read on a mobile device. For school PR practitioners, this means we need to pay special attention …

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Same As It Ever Was

Even as technology marches on (along with its cousin, time), much of a school PR pro’s day is still spent doing hands-on work projects . . . planning, writing, organizing, meeting, editing and creating. Not quite a year ago, the fine folks over at capterra put together a great list of tools for content marketers to have in …

The Numbers Don’t Lie

By now, you have no doubt read many tips about how often you should be posting on social media, which days are best for posting, and what time of day is ideal for posts. While consistency, frequency and timing are important, I'll suggest that content continues to be king. Creating and posting and creating and …

Write the Right

Social media is all about technology. Ultimately though, it's the words and messages that really make the difference. To that end, here's some information that caught me by surprise that I think you'll find interesting. Words often look alike but have different meanings. Sound alike but have different spellings. Or look the same but sound …

Anyone Surprised?

In a move widely expected, the AP Stylebook has announced that, as of June 1, the 2016 Stylebook will lowercase internet and web. How does this affect you? That all depends on whether your district follows AP Style, Chicago Manual of Style or any other style guide at all. Choosing and adopting a style guide …