The Speed of Crisis Communication in the Social Media Age

When I started in school PR in 1999, we sent home a letter when there was a crisis, and parents appreciated the prompt communication. Today, waiting several hours for a letter to get home would be an unforgivable delay. The two biggest changes affecting crisis communication were the speed of information sharing and the national …

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See You at the Social #SchoolPR Sessions In San Antonio!

It's almost here! The NSPRA seminar in San Antonio is just a few days away, and you'll be able to learn from our nation's best experts on using social media in school PR. Check out some of these sessions! Saturday, July 8 (pre-seminar workshops): Carla Pereira, APR: "Up Your #SchoolPR Social Media Game: Build Transparency and …

How far should you take the humor in your district’s social media?

Recently, several districts made national news for their reactions on Twitter to students campaigning for a snow day: There was the Georgia district that responded to the usual flood of tweets asking for a snow day with humorous responses. And there was the social media coordinator who found herself fired because of her tweet teasing …

Good tip: Engage the people who already like your Facebook content

NSPRA's Social School PR blog is back! We have new contributors in our rotation, so keep your eyes peeled for some great information. At the recent MOSPRA fall conference, Charity Satterfield from the St. James R-1 School District shared a great idea for increasing engagement on your Facebook page. Facebook now allows you to invite people …