Back to Instagram

We started using Instagram in my district in 2013, but we quickly found it was effective at engaging only a few middle-school students. So we let our account lie dormant for a while. As the audience for this platform aged and Facebook purchased and upgraded it, we saw more and more adults joining Instagram, so …

What does Facebook’s privacy uproar mean for school PR?

Recently, Mark Zuckerberg, Facebook's founder, chairman and chief executive officer, testified before Congress about privacy concerns. Lawmakers quizzed him about how users' private information ended up in the hands of Cambridge Analytica, a political consultant that provided detailed profiles of voters to President Trump during his campaign. This controversy shed light not only on the political consequences …

Find Your District’s Voice to Cut through the Clutter

When I see the social media feeds from districts like the Peel District School Board in Canada or Deerfield District 109 in Illinois, I think, "this is how you convey the district's voice." https://twitter.com/PeelSchools/status/959414112483725314 https://twitter.com/DPS109/status/959438095744667648 This morning, my team and I heard Dr. Greta Perel (The Mindful Copywriter) speak at the Social Media Club of Kansas …

The Speed of Crisis Communication in the Social Media Age

When I started in school PR in 1999, we sent home a letter when there was a crisis, and parents appreciated the prompt communication. Today, waiting several hours for a letter to get home would be an unforgivable delay. The two biggest changes affecting crisis communication were the speed of information sharing and the national …

See You at the Social #SchoolPR Sessions In San Antonio!

It's almost here! The NSPRA seminar in San Antonio is just a few days away, and you'll be able to learn from our nation's best experts on using social media in school PR. Check out some of these sessions! Saturday, July 8 (pre-seminar workshops): Carla Pereira, APR: "Up Your #SchoolPR Social Media Game: Build Transparency and …

How far should you take the humor in your district’s social media?

Recently, several districts made national news for their reactions on Twitter to students campaigning for a snow day: There was the Georgia district that responded to the usual flood of tweets asking for a snow day with humorous responses. And there was the social media coordinator who found herself fired because of her tweet teasing …