Good tip: Engage the people who already like your Facebook content

NSPRA's Social School PR blog is back! We have new contributors in our rotation, so keep your eyes peeled for some great information. At the recent MOSPRA fall conference, Charity Satterfield from the St. James R-1 School District shared a great idea for increasing engagement on your Facebook page. Facebook now allows you to invite people …

Donkey Basketball: A Case Study in Monitoring Your Social Media

When a student tweeted at my district about a fundraiser her school's student council had planned, I followed our procedures and forwarded her message along to the principal. She was concerned that the donkey basketball game her classmates were putting on would include animal abuse. The principal went to the student council and started a conversation with …