A Fiber Future: How Will High-Speed Fiber Networks Affect School Communication?

I'm very lucky. Remember a while back, when Google had cities across the country competing over who would get their new Google Fiber network? The one with speeds 100 times faster than our current broadband speeds? Well, they picked my town. For the last year, they've been building their fiber infrastructure here in Kansas City, …

How Star Trek’s Sulu Showed Us the Limitations of Our Districts’ Facebook Pages

Recently, Facebook introduced the concept of promoted posts on brand pages. Page administrators were told that in order to show our posts to more of our fans, we needed to pay for each post. For $5, $10, $15 or $20, Facebook would increase the reach of your post, making sure more of your parents, students, …

Measuring Engagement on Your Facebook Page

School communicators who are looking to make strategic, data-driven decisions often struggle to find good measures of engagement. On Facebook, this is not a problem. Which of your messages resonate with key audiences? What does your audience want to hear? What are people talking about? Check your wall, and more importantly, check your insight scores. …

What is Google+, and Should Your Schools Be On It?

Maybe you've heard the chatter about Google+. This new social network is Google's latest attempt to compete with Facebook and Twitter, and it might just catch on this time. What's Different About It? Like Facebook, Google+ allows you to connect with your friends and family and share information, links, pictures and video with them. Like …

Lessons from a Corporate Social Media Guru

The big brands with big budgets are doing big things with social media, and their work provides lessons for school PR practitioners.  Tax preparation giant H&R Block invests significant energy and resources into its Facebook page, Twitter feed and YouTube presence. In fact, Time Magazine named the company in its list of the 140 Best Twitter Feeds to follow. …