Marketing Your Social Media Channels

One of the questions I hear all too often is "We have our social media platforms, why don’t people follow or like us?” Well, the concept of “if you build it, they will come” is only partially true when it comes to social media. It’s important to remember that just because you are on a …

Using Social Media to Enhance Classroom Communication

Social media has become a great communication tool for schools. Schools and districts now have a way to push information to parents where they are instead of parents having to come and find the information themselves. However, using social media isn’t just a great communication tactic for schools; it can also be useful in the classroom. Teachers in …

Keep Social Media Thriving at the End of the Summer

While school is in session, it is easy to find content to keep users visiting school social media sites. However, the trick is to keep users visiting your page, even when school is out of session. Not having ongoing student activities can sometimes present a struggle for generating social media content. Here are some ideas …

Work Smarter, Not Harder…Repurpose Content

Working in education, we have all heard the phrase “work smarter, not harder.” It’s easy to talk about, but not always easy to implement. If your district is like ours, your communications department is small and there is usually more work than time, so working smarter is key. While in college, I learned about the …

Social Media Comments Really Aren’t That Scary

When I hear other districts talk about why they haven’t jumped into the social media world, it is most often because they or their district leaders fear the comments they might get. When we started, our district wasn’t much different. Regardless of this fear, we forged ahead with social media. Our philosophy was that we …

Easy Ways to Increase Engagement on Your Social Media Channels

For many brands, the ultimate goal is steadily increasing the number of followers on a given social media channel. Brands want to have high numbers because it somehow makes us feel “better” than the other guys. However, I constantly find myself telling others it isn’t the quantity; it’s the quality. It is more important to …