Conflict: Fight? Flight? Freeze?

If you spend any time on social media today, you are just as likely to see conflict as you see cute baby animals and funny GIFs. And if you manage a social media community, you're already familiar with that moment when you see an uncomfortable post, tweet or comment. "Do I engage?" "Do I pretend …

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Private-Messaging Expectations

When you work in social media every day, change is normal. Algorithms, tools, features, trends, ideas. But a few months ago, I realized that private messaging required more attention in a school system. This moment has actually been years in the making. As consumers wanted more flexibility than SMS texting offered, people began to migrate …

Play to Win?

Month to month, it seems social media is the preferred contest judge. Shares, likes, comments and favorites now have the power to grant awards, from a free bag of dog food to a $50,000 cash prize. Schools often find themselves at the center of the target, as generous corporations and foundations hope to make a …