Hashtag This.

This year’s National Public Relations Association Annual Seminar saw more than 900 participants who had the opportunity to attend more than 150 sessions. But the learning didn’t just happen in the meeting rooms, it happened online, too, with the hashtag #NSPRA2018. As with any original, there will be spin-offs. We saw that, too, with public …

Making Data Digestible

As a school leader, you well know that data informs our decision making on behalf of students. In a digital age, this data can be used to garner support and explain the decision-making rationale for school or system initiatives. But how do you make the data digestible on a social platform—especially when it comes to a multi-sheet …

Can I Get A Like?

A Facebook or Twitter post not connected to strategy means you’re missing an opportunity. That said, why are you even on social media? What do you want to accomplish? How does the image you project online square with what’s happening IRL? And who’s even listening? Social media gives your district’s mission an opportunity to play out …