Five ways to take the pulse of your community

PR professionals always have an ear to the ground. Issues anticipation is about sensing and understanding public opinion, then using what you learn to navigate strategically and transparently through times of change and challenge. Twitter and Facebook are essential tools in this work, providing windows on the world into the concerns and priorities of school …

Seven Facebook Strategies to Build your School Community

With so much caution around student-staff social media interactions, should a school have a Facebook page? Absolutely. Facebook posts from your school can provide a professional online presence and open the door to two-way communication with parents. Each school has a unique personality, and its Facebook presence will reflect that. Here are seven strategies principals …

Six Strategies to Deal with Negative Posts

Worried about negative comments on your Facebook page?  Don’t be. Social media is an opportunity for two-way communication with your community. The occasional negative comment provides an opportunity to understand which problems need fixing, to clarify rumors and misconceptions, and to truly listen to community members. What’s the best strategy to deal with a negative …