Unique ways to create fresh social content

Having an overarching social media strategy is vital, but just as important is creating fresh, interesting content that engages your followers. In the busy school PR office, there isn't always a lot of time to do this well, but with these unique platforms, you can create content that keeps your social strategy fresh and engages …

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Snapchat offers new ways for schools to market to students

When Snapchat first arrived on the scene, there were several districts in Ohio that sent letters home to parents warning of the dangers of this mobile platform. Rightfully so, since it offered teens a way to send photos and videos to their peers (or strangers) and have them disappear in seconds (unless they were screenshot by the …