School PR, trauma, and social media: When it’s just too much

School PR pros may not be paramedics, victim services or law enforcement, but we’re among the growing list of professionals who could be affected by vicarious trauma, compassion fatigue and burnout. We’re among the first to respond in our districts. We work with senior officials, social workers, police and administrators to support staff and family …

Finding your voice

Social media is an expression of your district’s brand. How you communicate that brand needs to be consistent with your district’s values. When you unlock your brand, you find your voice. Like my two-year-old son, who’s learning to string words together in sentences and understanding how to communicate with mom and dad, a school PR …