Where to Learn More About Digital Communications Tools

Lifelong learning and professional development is just as important to school public relations professionals as it is to teachers, principals and superintendents. Even with a limited budget, you can learn more about using social media and other digital tools by attending conferences, tuning in to webinars (many of them free) or taking in-person or online …

Four Online Fundraising Tools for Schools

PTAs and school foundations have become invaluable partners to school districts, especially in states where districts are not permitted to directly conduct fundraising campaigns. Here in New York, where the laws prohibit districts from fundraising, PTAs and school foundations have pitched in and raised money for everything from iPads and graphing calculators to field trips …

The Infographic Explosion

Infographics have become my favorite online obsession. I post appropriate infographics on my Pinterest page, Facebook page, and Twitter. But how to create your own infographics? There are several options. Hire an infographic designer Purchase infographic services from dozens of online websites Ignore the infographic explosion altogether (but that didn’t work out too well when …