On Facebook, Less May Be More

A recent blog post from the pros at Buffer confirmed for me what I had been suspecting for a year or two: post too much on Facebook, and your content will reach fewer people. In a nutshell, Buffer decided to cut their Facebook posting frequency in half, and after six months their post reach more …

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Reactions Now Weighted More in Facebook Algorithm

Many of us have become accustomed to the Facebook reactions that began rolling out last year. In late February 2017, Facebook completed the rollout, ensuring that users worldwide could now use reactions. For those unfamiliar with reactions – Facebook users can hold their cursor over the like button and then select from like, love, haha, …