Social Media Strategy Ready for Day One

Now that summer is almost upon us, it is a great time to review your social media strategy. With the day-to-day grind, it is easy to just continue doing what you have been doing on social media. However, the summer is a great time to review, evaluate and develop a plan for the upcoming school …

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What does Facebook’s privacy uproar mean for school PR?

Recently, Mark Zuckerberg, Facebook's founder, chairman and chief executive officer, testified before Congress about privacy concerns. Lawmakers quizzed him about how users' private information ended up in the hands of Cambridge Analytica, a political consultant that provided detailed profiles of voters to President Trump during his campaign. This controversy shed light not only on the political consequences …