Searching for Cassandra

Cassandra’s curse doesn’t have to be yours: knowing what’s around the corner can give you the proof you need to protect your credibility.

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Reactions Now Weighted More in Facebook Algorithm

Many of us have become accustomed to the Facebook reactions that began rolling out last year. In late February 2017, Facebook completed the rollout, ensuring that users worldwide could now use reactions. For those unfamiliar with reactions – Facebook users can hold their cursor over the like button and then select from like, love, haha, …

Donkey Basketball: A Case Study in Monitoring Your Social Media

When a student tweeted at my district about a fundraiser her school's student council had planned, I followed our procedures and forwarded her message along to the principal. She was concerned that the donkey basketball game her classmates were putting on would include animal abuse. The principal went to the student council and started a conversation with …

Watch What Others Do On Social Media; Use Facebook Pages To Help

Some of the best social media ideas I have implemented have come from watching what other schools and districts are doing. Watch what others do on social media. Repeat after me: watch what others do on social media. Watching what others do will give you ideas on how to expand your social media presence and ideas on how …

Become a Twitter Power User and Ditch the Official Twitter App

If you're a social media power user, you know that the most efficient way to monitor Twitter is by organizing those you follow into Twitter lists.You might also keep track of custom searches, including hashtags, via a columns-based interface like the Tweetdeck website. I've noticed, however, when I'm on the go and using my phone …