The Infographic Explosion

Infographics have become my favorite online obsession. I post appropriate infographics on my Pinterest page, Facebook page, and Twitter. But how to create your own infographics? There are several options. Hire an infographic designer Purchase infographic services from dozens of online websites Ignore the infographic explosion altogether (but that didn’t work out too well when …

Social Media Portals: Herding Those Social Media Sites Into the Same Corral

At Southern Westchester BOCES, we’re trying out a new product that, since its launch in September, has already received interest from other school districts in our region. It’s called Smashup, and the product places all your social media feeds onto one page where readers can easily follow you and see your posts on Facebook, Twitter, …

Research Demonstrates that Online Photos and Videos are Social Currency

Do you post photos you've taken on Instagram? Videos you've created on YouTube? Then you are a creator. Do you use Pinterest or Facebook to find and repost photos and videos someone else created? Then you are a curator. These are terms for online activities coined by researchers Lee Rainie, Joanna Brenner and Kristen Purcell …

Five ways to engage in content marketing for your school

If you didn't get the memo in this light speed world we are living in, social media is so yesterday. Today, it is all about content marketing. What does that mean? According to the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and …

Five ways your school district can use Pinterest

By now you have heard someone mention Pinterest. Usually it is followed by the words, "I'm addicted." Pinterest shot to stardom in 2011, and so far it is an invite-only social network that allows users to "pin" their interests, dreams, likes, favorites, inspirations and more onto boards based on the categories of their choosing. Basically, …