Five ways to engage in content marketing for your school

If you didn't get the memo in this light speed world we are living in, social media is so yesterday. Today, it is all about content marketing. What does that mean? According to the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and …

Five ways your school district can use Pinterest

By now you have heard someone mention Pinterest. Usually it is followed by the words, "I'm addicted." Pinterest shot to stardom in 2011, and so far it is an invite-only social network that allows users to "pin" their interests, dreams, likes, favorites, inspirations and more onto boards based on the categories of their choosing. Basically, …