Social Inspiration

Sometimes you find inspiration in the strangest places. For me: it was on chart paper...then, I shared my idea on social media to inspire others.

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Facebook changes everything again, but you don’t have to

As social media managers in our districts, it sometimes seems like we constantly fight with Facebook in order to create content that gets more likes, shares and comments. When you're on Facebook, you have to play by their rules, and it could get frustrating when you aren't sure how important Facebook views certain content for placement in …

School PR, trauma, and social media: When it’s just too much

School PR pros may not be paramedics, victim services or law enforcement, but we’re among the growing list of professionals who could be affected by vicarious trauma, compassion fatigue and burnout. We’re among the first to respond in our districts. We work with senior officials, social workers, police and administrators to support staff and family …

What does Facebook’s privacy uproar mean for school PR?

Recently, Mark Zuckerberg, Facebook's founder, chairman and chief executive officer, testified before Congress about privacy concerns. Lawmakers quizzed him about how users' private information ended up in the hands of Cambridge Analytica, a political consultant that provided detailed profiles of voters to President Trump during his campaign. This controversy shed light not only on the political consequences …

Break Your Own News On Social!

https://www.facebook.com/collierschools/videos/1822107881179297/?t=6 February 14 changed everything. School security has been under constant scrutiny and internal review across our country since the horrific massacre in Parkland two months ago. Here in Naples, Florida, we are about 100 miles from Marjory Stoneman Douglas High School. Our parents and community have been asking about every aspect of school safety. …