Give ‘Em What They Want: Three Things the Data Reveal

One of the benefits of social media is how much more measurable it is than most of our other communication tools. We can see what people like, what they click on, what they respond to and what messages resonate for them. In my district, using Facebook insights, Twitter analytics, survey data and focus group feedback, we developed a …

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Summarizing the School Year Using Video and Social Media

Our project started off very simply, with members of our communications team asking “what would it look like if we put together a film featuring a video clip from every school day in our district?” From there, the idea for “One Second of Every Day in the Ritenour School District” was born. The concept of …

Rediscovering Your District’s History through Video

This summer, our department received an interesting task from our human resources department. They asked us to create a video to encompass the history of our district for administrators and new employees. It seemed like a simple assignment, until we started doing research and writing a script for the history of a district that went all of the way …