Give ‘Em What They Want: Three Things the Data Reveal

One of the benefits of social media is how much more measurable it is than most of our other communication tools. We can see what people like, what they click on, what they respond to and what messages resonate for them. In my district, using Facebook insights, Twitter analytics, survey data and focus group feedback, we developed a …

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Rediscovering Your District’s History through Video

This summer, our department received an interesting task from our human resources department. They asked us to create a video to encompass the history of our district for administrators and new employees. It seemed like a simple assignment, until we started doing research and writing a script for the history of a district that went all of the way …