On Facebook, Less May Be More

A recent blog post from the pros at Buffer confirmed for me what I had been suspecting for a year or two: post too much on Facebook, and your content will reach fewer people. In a nutshell, Buffer decided to cut their Facebook posting frequency in half, and after six months their post reach more …

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Same As It Ever Was

Even as technology marches on (along with its cousin, time), much of a school PR pro’s day is still spent doing hands-on work projects . . . planning, writing, organizing, meeting, editing and creating. Not quite a year ago, the fine folks over at capterra put together a great list of tools for content marketers to have in …