4 Steps to Showcase Any School

Every school has a story to tell. The question is who is telling it? Is it the staff, students and parents singing your praises, or is it the vocal critics amplifying small issues into headline news? I love to help schools escape an image problem. Today I was at one of our high schools to …

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See You at the Social #SchoolPR Sessions In San Antonio!

It's almost here! The NSPRA seminar in San Antonio is just a few days away, and you'll be able to learn from our nation's best experts on using social media in school PR. Check out some of these sessions! Saturday, July 8 (pre-seminar workshops): Carla Pereira, APR: "Up Your #SchoolPR Social Media Game:¬†Build Transparency and …