Until Time Travel is Available…

Time travel has always been dangled out there as a fantastic concept, but it never seemed to go just right. Intrepid explorers would wind up in the wrong century or their supposed ability to change history would have unforeseen consequences. Two of my favorite travelers were Mr. Peabody and Sherman. They used the Wayback Machine …

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Refine Your Social Strategies at #NSPRA2018

If you haven't already signed up for the 2018 NSPRA seminar in Anaheim, Calif., you still have time. There are several excellent sessions lined up, and I am even planning to present. But let's focus on the sessions about social media, the subject of this blog. On Sunday, there is a pre-seminar session with one …

Find Your District’s Voice to Cut through the Clutter

When I see the social media feeds from districts like the Peel District School Board in Canada or Deerfield District 109 in Illinois, I think, "this is how you convey the district's voice." https://twitter.com/PeelSchools/status/959414112483725314 https://twitter.com/DPS109/status/959438095744667648 This morning, my team and I heard Dr. Greta Perel (The Mindful Copywriter) speak at the Social Media Club of Kansas …