Remember that Using Social Media is a Tactic, Not a Strategy

Everyone seems to have favorite communication tactic, and in 2017, it's social media just as often as it is something else. Administrators will come to me or a member of my team and ask for a video or a webpage or an Instagram account. The easy thing to do would be to just give them …

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See You at the Social #SchoolPR Sessions In San Antonio!

It's almost here! The NSPRA seminar in San Antonio is just a few days away, and you'll be able to learn from our nation's best experts on using social media in school PR. Check out some of these sessions! Saturday, July 8 (pre-seminar workshops): Carla Pereira, APR: "Up Your #SchoolPR Social Media Game: Build Transparency and …