Just breathe

As I sat in our family room on Christmas morning, I watched and listened to our three little girls unwrap gift after gift. I couldn’t help but see the excitement and joy in their eyes experiencing complete surprise as they unwrapped a new doll or art set. I needed to remind myself to stop and …

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Celebrate the World this Holiday

While Christmas shopping in a bookstore, a decorative plate on display caught my attention. There was a phrase on it that read, “Until Further Notice Celebrate Everything.” In a way, this statement validated a decision that I made with my team to recognize faith-based days on social media instead of making general sentiments of holiday …

Play to Win?

Month to month, it seems social media is the preferred contest judge. Shares, likes, comments and favorites now have the power to grant awards, from a free bag of dog food to a $50,000 cash prize. Schools often find themselves at the center of the target, as generous corporations and foundations hope to make a …

The Speed of Crisis Communication in the Social Media Age

When I started in school PR in 1999, we sent home a letter when there was a crisis, and parents appreciated the prompt communication. Today, waiting several hours for a letter to get home would be an unforgivable delay. The two biggest changes affecting crisis communication were the speed of information sharing and the national …