Accessibility on social media

Communications and IT leaders in school districts across the U.S. are working to ensure their district websites and online resources meet updated regulations by the American with Disabilities Act -- and social media content cannot be ignored. If your employees are using social media to communicate and engage, you must create content that is accessible …

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Reactions Now Weighted More in Facebook Algorithm

Many of us have become accustomed to the Facebook reactions that began rolling out last year. In late February 2017, Facebook completed the rollout, ensuring that users worldwide could now use reactions. For those unfamiliar with reactions – Facebook users can hold their cursor over the like button and then select from like, love, haha, …

The Numbers Don’t Lie

By now, you have no doubt read many tips about how often you should be posting on social media, which days are best for posting, and what time of day is ideal for posts. While consistency, frequency and timing are important, I'll suggest that content continues to be king. Creating and posting and creating and …