Why content matters on your social channels

According to Seth Godin, "Content marketing is the only marketing that's left." Why? Well, times have changed and audiences are fragmented. That means that for schools it is less important to send out traditional press releases, rely on the news media to report stories on the district, pay for expensive advertising, and on and on. …

Five ways to engage in content marketing for your school

If you didn't get the memo in this light speed world we are living in, social media is so yesterday. Today, it is all about content marketing. What does that mean? According to the Content Marketing Institute: Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and …