Five ways to persuade your team that social media is a good idea

This month I started a new job with a school district that has never had a public relations program before. Like many districts, they are so focused on education they have not tried using social media to communicate with parents. Only three of us on the district leadership team are social media users, so I …

How our community’s mass shooting changed my mind about Twitter

This week’s shooting at the Clackamas Town Center mall happened in the heart of our school district. One of our students was shot and remains in serious condition. Another student’s uncle was killed. Untold numbers of our students, staff and their families were among the 10,000 holiday shoppers and employees in the mall at the …